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Apple Store Shut down Because of New iPhones event

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New iPhones event
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Apple has shut down it’s App Store ahead of the new iPhones event. When it pops back up the store is expected to feature new iPhones.

The ‘Gather round’ iPhone event is to hold later today in by 5pm U.K time, 1 p.m. ET, and 10 a.m. PT. The event will take place at Apple Park in Cupertino, California.

It’s the culture of Apple to pull the store down ahead of major media events, and when it pops back up it always features any new products the company has just announced.

Its also a strategy utilize by the tech giant to build anticipation and excitement for what’s to come, which in this case could be new iPhones , as well as a new Apple Watch and maybe other hardware too.

Read Also: Gather round iPhone Event : Five Things To Watch Out For

You can watch livestream coverage of the announcement from Facebook Live, YouTube and Periscope.

How many new iPhones do you think Apple will unveil today? And Will iPhone Xr be among them?

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