Mntrends brings to you all you should know about WhatsApp monetization. As facebook set to monetize WhatsApp with new business API and ads that open chats in the messaging app.
WhatsApp is expanding it’s business API that let companies communicate with their customers on the platform. They can now programmatically send users information like shipping confirmations and boarding passes, offer real-time customer support, and accept inquiries via a click-to-chat button on their site (similar to how Facebook’s Messenger plugin works).
What You Should Know About WhatsApp Business API
WhatsApp Business API will allow businesses to send end-to-end encrypted messages to people who start a chat with the company via the app and to message people who have requested information.
“When someone messages your business, you can also use the WhatsApp Business API to respond to questions or comments for free within 24 hours,” writes Facebook on its Business blog.
According to report, the first 24 hours won’t be charged, after that it’ll cost them a fixed rate per message, which will vary by country. The API can also plug into customer relationship management tools.
To help clarify how this would be done, a WhatsApp spokesperson stated:
“WhatsApp will charge businesses to send messages such as a boarding pass or delivery confirmation. When a customer reaches out to a business with a question such as how do they book their travel or when their order will be delivered, the business will be able to respond for free within 24 hours. If/when the customer responds, that restarts a 24-hour cycle. WhatsApp will charge for messages sent by the business outside of the 24-hour window.”
Users will be able to block any business and have full control over the messages they receive. WhatsApp is currently working with a select number of companies that specialize in managing customer communications to bring the API to more businesses over a period of time.
Moreover, facebook’s announcement reported more than 90 large businesses have had access to the WhatsApp Business API for months now, including Uber, Singapore Airlines and the Indonesian e-commerce company, Sales Stock.
WhatsApp can finally earn its keep for its owner, which paid 19 billion USD to acquire the service back in 2014.
What do you think about WhatsApp monetization?